Most Used Social Media Platforms for Influencer Marketing

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Influencer marketing is becoming the trendy approach followed by many small and large brands around the globe. It’s the first choice of many brands and marketers as it reaches out to each and every corner of the world with just one click. So, it’s a great way to hit a large audience and is also one of the most effective ways to get your brand in front of new followers.

Based on an agency’s (RadiumOne) survey, about 70 percent of businesses have seen significant ROI (return-on-investment) from influencer marketing campaigns. But here, we will look into the commonly used social media platforms by the influencers.

All these platforms are available as an open link on everyone’s phone. So, with these platforms, it becomes easier to connect with large audiences and fans.

Let’s find out what these resources are!

1. Instagram

Instagram is the fastest-growing social media platform, with billions of users/years. It’s also the most used social media platform for influencer marketing. So, no wonder Instagram is one of the most popular platforms to use when you want to develop your brand and get noticed.

You can find countless small and large-scale brands here with attractive business pages. Instagram gives you access to a large audience with a high engagement rate. If you post photos on Instagram, people will be more likely to engage with your posts if they like or comment on them (which help spread awareness).

2. Facebook

Facebook is the most popular social media platform in the world. It has about 3 billion users and is a good place to find influencers and brands. Unlike Instagram, people of all genders and age groups love using Facebook. So, it becomes easier to target your desired audience.

If you want your business to follow the sale’s slope graph, don’t forget to make an attractive page under your brand name on Facebook.

3. Twitter

Twitter is a social media platform where users can send and read short messages called tweets. Tweets are limited to 140 characters, and users can follow others to get their tweets. The platform has over 320 million monthly active users, making it one of the world’s most popular social media platforms.

It’s also not hard to understand how this one-of-a-kind platform can be used for influencer marketing campaigns; you only need to look at some of its success stories, like Kylie Jenner and Drake, who have used it as part of their marketing strategies!

4. YouTube

YouTube is the second most popular social media platform and the second largest search engine on the internet. It’s an excellent platform for influencer marketing because it allows brands to reach their target audience more effectively than other platforms.

YouTube allows users to upload videos with text, images, and audio recordings that can be viewed by anyone with an account with this website or app. The site’s primary purpose is to provide users with access to content related to entertainment, education, and lifestyle topics, such as cooking shows or gaming tutorials (for example).

However, you can do many other things on YouTube besides watching videos about food. For example, You could post your original content through

  • Making tutorials about how you make products yourself
  • Hosting live events
  • Creating playlists from other people’s channels and many more

Final Verdict

Unlike Pinterest and other platforms where you need to face the hassle of creating accounts, this list consists of options that are not only free but also easy to use. Hopefully, this list will help you grow your business in the right direction.

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